Why purple, you might ask? Purple is the color of power, passion, and… sea snails. Yes, sea snails… we’ll get there. Back in the day, purple was the ultimate power color. Only royalty would wear purple because well, it was expensive and hard to make. As in 250,000 sea snails to make one ounce of purple dye hard to make. Luckily, we’ve got the best sea snail guy in the biz to hook us up on the low. With these power shoelaces, you can look the part without spending all your doubloons… or having to juice 250,000 sea snails. That’s a win-win if you ask us.

Need another reason to love purple? Women dig purple on men. In a recent survey on what colors were most attractive and appealing to women, purple won by a snail-slide. Women were found to be more likely to accept dates from guys wearing purple than any other color. And ladies, if you’re looking for a gift that you’ll both enjoy, these purple passion shoe strings are a no-brainer.

So how do you wear purple? Glad you asked, rhetorical self. Purple goes with way more than you think, kind of like parmesan cheese or sriracha. Because of where it lands on the spectrum, purple compliments blues, grays, and browns very well. So pretty much 90% of your closet (not counting the 80’s jumpsuit you wear ironically twice a year). We love the way purple shoe laces pop on a pair of shoes. It’s like looking Chris Hemsworth directly in the eyes or staring into the sun. Just so much… wow. Throw these laces on some brown or black shoes paired with a navy blazer and some khakis, and you’ll be the belle of the ball.

Long story short, if you want to add a little spice of power and passion to your day, lace up with some premium purple laces. It’s the perfect pop of color to assert your dominance, but in the least creepy way possible. Snail on.