It all started when...

Two years ago, a guy named Kyle, broke his shoelace in Austin, Texas. He needed a new pair, and his brother-in-law told him to go to an upscale shoe store to lace back up. The store wouldn't sell him just the laces.

Boom. Newton's Apple.

He suddenly saw this tiny hole in the world of fashion that needed to be filled. And voilà. That’s how Whiskers are born.

We live to be micro-rebellious. Little pops of color and style, hidden right in laces.